January 28, 2021
Issue 21 – We Will Not Let You Go – Let Me Go!
The lyrical genius behind Queen’s Bohemian Rhapsody, and the undeniable impact of lines like “We Will Not Let Them Go” should serve as a rallying cry to those in the business aviation industry who wish to remain relevant and competitive in the eyes of their customers. Attracting new and retaining existing customers, while never an easy task, is the work that separates the successful from the forgotten. At the start of this new year, with the customer benefits of business aviation more important than ever, it’s time to allay concerns and demonstrate an ability to meet your customers’ every need or risk losing them to competing alternatives.
In this issue, Ryan Waguespack, Senior Vice President of Aircraft Management, Air Charter Services and MROs at the National Air Transportation Association (NATA) shares his thoughts on the importance of retaining customers and the overall value of the business aviation industry.
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