Danish singer and songwriter, Agnes Obel, offers us choices between past and present, fantasy and reality, action and inaction in her chilling 2013 song, Fuel to Fire. The economic and political landscapes of Europe have again been transformed by war. Remember environmental pollution, climate change, and mental health? These horrors are creating havoc in some corners of our industry. Interestingly, however, while competitiveness has accelerated in our Alpha-male dominated industry — where “I don’t want to sit by and see you/them getting ahead of me/us” — we believe that marketplace conditions favor prudence over push-the-throttles-to-the-firewall cockiness.